Master everything from sourdough recipes and techniques to marketing and business strategy.

Over 30 hours of exclusive videos and documentation featuring business strategy, recipes, training, interviews, and more.

Modules — Business Strategy

Home to Commercial

Understand the best ways to scale sustainably from home baking to commercial bread production.

Commercial kitchen staff preparing food in a clean, well-organized kitchen with stainless steel appliances, work tables, and storage containers.

Sales Tactics

Learn the core strategies and tactics for profitable sourdough and generating more revenue.

A woman selling baked goods, including croissants, Danish pastries, and other pastries, at an outdoor market stall, with two customers examining items.

Bakery Operations

Explore the processes, procedures, equipment, and staffing requirements of commercial baking.

People working in a bakery, preparing rolled dough on a wooden counter with baking tools, racks, and shelves in the background.

Brand Marketing

An in-depth study on building your brand, and mastering marketing

Interior of a modern cafe with a wooden counter, menu board overhead, and a couple of employees working behind the counter. There are large windows letting in natural light and a small table with chairs to the left.

Recipes — Sourdough Formulas

Country Sourdough

The base dough formula for any sourdough enterprise.

A white plastic container filled with a bubbly, frothy liquid, sitting on a wooden surface, with a person's hand holding the container on the left side of the image.

Sandwich Bread

A softer more approachable sourdough loaf.

Person holding a metal mixing bowl with a creamy batter inside, in a bakery or kitchen setting.

Croissant Dough

The core dough for any sourdough pastry program.

Person working with dough on a wooden surface, with a rolling pin and a towel nearby.

English Muffins

A versatile classic with a sourdough twist.

A man looking inside a commercial dough mixer or bakery equipment labeled 'HOBART'.

Training — Artisan Techniques

Lamination

Hand lamination for honeycomb pastries.

Person folding dough on a wooden countertop with a dough cutter and rolling pin nearby.

Starter

Build and maintain a strong sourdough starter.

Empty mixing container with dough residue inside, placed on a wooden surface, next to clear empty plastic containers and a kitchen scale.

Shaping

Proper shaping technique for optimal rise.

Person kneading dough on a wooden surface with several other dough balls nearby.

Proofing

Gain a deep understanding of sourdough fermentation.

Several wicker bread proofing baskets with dough rising inside, on a wooden work surface, with a bowl of flour nearby.

Interviews — Expert Insights

German vs US Bakeries

Sat Karam and Jon engage in a conversation about the differences between German and US bakeries.

Two men having a conversation during a podcast recording setup, each speaking into a microphone, seated across a small round wood table with bookshelf and plants in background.

Personal Life Impact

Amanda and Jon talk about starting a bakery and the impact it had on their personal lives.

A woman and a man sit at a round wooden table, facing each other, speaking into microphones in a cozy, dimly-lit recording studio with wooden walls and decorative lighting.

Employees & Management

Logan and Jon dive into the inner workings of employee operations at Proof Bread.

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Software Systems

Jon and Michael discuss the software side of the business.

Two men sitting at a small wooden table with two microphones, engaged in a podcast recording in a warmly lit room with wooden walls and shelves, plants, and decorative lights in the background.

Operations — Beyond the Bake

Layout

Equipment, infrastructure and retail flows. Set yourself up for success.

Blueprint or technical drawing of a building floor plan on large rolled paper.

Workflow

Methodology matters. Time and processes can break your business.

Trays of dough rising in a bakery kitchen with workers preparing bread in the background.

Sales vs. Expenses

As revenue rises so can costs. Just because you’re selling a lot doesn’t mean you’re earning a lot.

Power BI dashboard showing labor analysis with bar and line charts of weekly total pay and labor percentage in PSH - Proof HQ Sheaboorhood, with multiple weeks, percentage labels, and a tooltip for week W48.

Overhead

Outside of the product where else are you spending?

A detailed financial dashboard displaying total pay and labor percentage over fiscal weeks for Downtown Mesa Bakery, featuring bar and line graphs, with filters on pay type and payroll department, and various data points with percentages and labels.

Ready to grow your sourdough business?

Million Dollar Baker
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