Follow the Proof Playbook
Fast-track your bakery. Learn the secrets, avoid the mistakes, and turn your baking into a real business.
Training
Hands-on step-by-step guidance.
Recipes
Follow our exact sourdough formulas.
Strategy
Scale from home to commercial & beyond.
“This course is an incredible gift. After 30 years of baking, it opened my eyes to what I’d been missing. Jon’s storytelling is raw and authentic, and the series deepened my understanding of sourdough while inspiring me to share it with others. If you value tradition and community, this is for you.”
— Glen Roadknight
“Taking the MDB course was the best investment we’ve made. It gave us clarity, structure, and the confidence to grow. We went from one market a week to three, added pastries, and are now opening our first commercial space. My only regret is not doing it sooner!”
- GrainRoot
"This course has been a blessing! I listen while driving and practice when I’m home. I’ve started adapting the formulas to traditional Puerto Rican breads, and people love it, especially the mallorcas. I’m even making Cuban bread for a friend’s new café. It’s opened up a whole new world for me and my community in Orlando.”
- Jovan Hernández
“The biggest thing MDB taught me is that people don’t just buy bread, they buy you. As a disabled veteran baking out of a log cabin in rural Ohio, I learned how to share my story in a way that really connects. That shift helped me build local partnerships and a loyal following. MDB gave me the confidence to promote myself authentically, and it changed everything.”
- Brad Ferda
Grow your sourdough bakery with expert guidance
Now with over 30+ hours of exclusive content featuring: recipes, tutorials, business plans, marketing strategies, expert interviews, and more.